PORTLAND, Ore.–(BUSINESS WIRE)–5/13/2008 – 8:50 AM – Advertising and marketing leader, eBrand Media, parent company of Medianista, today launched eBizine, a business e-zine in a blog format which is devoted to bringing relevant and applicable insight into what constitutes successful online marketing and advertising.
Advertising and marketing leader, eBrand Media, parent company of Medianista, today launched eBizine, a business e-zine in a blog format which is devoted to bringing relevant and applicable insight into what constitutes successful online marketing and advertising.
“We thought long and hard about launching this online magazine,” said Tom Polanski, Vice President of Sales and Co-Founder of eBrand Media. “However, over the past six years, we’ve successfully launched and managed hundreds of online media campaigns which gives us a unique perspective. For us, marketing isn’t merely theory. We’re on the front lines growing client revenue and enhancing return on ad spend. Yet, we’re also expected to keep one eye on the horizon for emerging people, technologies and trends. One wonderful way to do that is with a blog like eBizine.”
Mr. Polanski continued, “We also think it’s important that the consumer have a place to express their opinions about the ads they see and the messages they read. eBrand Media has identified a need for a community comprised of consumers, business owners and marketers where opinions are exchanged for the purpose of achieving a greater understanding of not only where marketing is but where consumers want it to go.”
eBizine will be a constellation of guiding voices that will help advertisers and agencies to deliver quality campaigns shaped by the views of the audience that will view them.
To learn more about eBizine go to: http://ebizine.com/about/.
eBizine will give marketing mavens another credible outlet through which to build brand equity in their name and for their company. The articles they write will be read by their peers, prospective clients and the consumers who determine the success of a marketing campaign by whether they convert into a sale or not.
Consumers can influence advertising by regularly voicing their opinions, through eBizine, regarding their likes, dislikes and the types of advertising and marketing that they would respond positively to. The marriage of the marketer and the consumer as facilitated by eBizine will help its readership to identify the lay of the land today and where the path will lead tomorrow.
To participate in the community as a contributor of articles please visit: http://ebizine.com/write-for-us/.
eBrand Media has plans for the launch of a website providing simple tools allowing users to create ads, including but not limited to, banners, rich media and copy for the brands they love. The consumer will, in essence, act as a member of the advertiser’s media operations department with an outsider’s perspective. Medianista will then bring those ads to the companies they were designed for and attempt to sell the ads on behalf of the user(s) who produced them. If the ads are purchased the consumer will profit and the advertiser will then be able to deliver ads based on the pulse of its target audience.
“In addition,” stated Amanda Tissot, Director of Media Development, “in a separate endeavor, we’ve identified large pockets of end-users numbering in the tens of millions who have not been marketed to in the unique manner we have planned. If we’re successful we’ll be able to deliver highly targeted ads based on extremely detailed past and current behavior profiles. Our research indicates that this is virgin online territory. We’ve spoken to a number of publishers and were informed by each that they have not yet been approached regarding this unrivaled marketing opportunity. All agree that the results could be brilliant. There are challenges, to be sure, but the upside is tremendous.”
Investors and potential partners are welcome to contact us here: https://www.ebrandmedia.com/contact.html.
About eBrand Media, Inc. (EBM) — eBrand Media, formed in 2005, specializes in discovering and developing advertising and marketing solutions that are delivered through its key interactive agency division, Medianista. eBrand Media clients realize, on average, five dollars returned for every dollar invested, after factoring in agency fees. This ROI does not include off-line sales generated through its marketing campaigns. It will continue to refine its current businesses and offer additional capabilities with the intent of helping client companies to profitably expand market share while building brand equity. Please call 503-841-5037 or visit www.ebrandmedia.com and www.ebrandinteractive.com for more information.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by use of the terms anticipates, believes, continue, could, estimates, expects, intends, may, plans, potential, predicts, should or will, or the negative of those terms or similar expressions. These forward-looking statements are subject to significant risks and uncertainties. Actual results may differ materially from those described in such statements as a result of these risks and uncertainties.