Gemvara, Rent the Runway and Bonobos retained eBrand Interactive to deliver people genuinely interested in their unique value propositions for the holiday season.   

Los Angeles, CA–(eBizine)–1/03/2012-8:45 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, directed thousands of visitors to the Gemvara, Bonobos, and Rent the Runway websites during the holiday season through CAN-SPAM compliant email on a CPC (cost-per-click), CPM (cost-per-thousand), and CPL (cost-per-lead)  basis. The agency met all established benchmarks while doing so.

“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.

Mr. Polanski went on to say; “Gemvara, Bonobos and Rent the Runway retained eBrand to email their offers for the critical holiday season to the lists we manage. My email team started mailing slowly so that we could analyze performance with minimal risk to these companies. The goal as always is to ensure that our traffic is meeting or beating advertiser mandates. In this case hitting the established CPA (cost-per-acquisition) or lowering it. Once our analysis was done on the initial test, we were had the clarity and statistical confidence to scale while adhering to mandates. As a result we now have an ongoing relationship with each of these companies”.

Palm Beach Jewelry retains eBrand Interactive to boost revenue by emailing its unique value proposition to the 150,000,000 people the agency has permission to market to. 

Los Angeles, CA–(eBizine)–11/28/2011-9:35 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Palm Beach Jewelry.

“We manage lists for a number of well known brands and as a result we have permission to market to over 150,000,000 people through our CAN-Spam compliant email channel. We take private labeled offers from leading companies and send them to people who have opted to receive offers from 3rd parties. In short we email 3rd party offers to 3rd party email lists that we’ve been licensed to manage”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.

Mr. Polanski concluded with; “My email team always starts in a slow, intelligent manner so as to ensure that the email traffic we deliver meets or beats advertiser mandates while backing into an eCPM for the list owners. We always work with our clients to optimize their campaigns so that they are consistently positioned to actualize a maximum return at the lowest possible cost”.

Bobwards.com retains eBrand Interactive to boost revenue through better search engine marketing management

Los Angeles, CA–(eBizine)–9/26/2011-8:05 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will manage a pivotal marketing channel for Bobwards.com.

“Bobwards.com struggled to define an online national presence because its previous SEM vendor relied mainly on branded terms and localized geo-targeting. This meant they hit return on ad spend goals but the volume of conversions were capped which negatively impacted revenue”, said Tom Polanski, EVP of Business Development at the eBrand Media Group.

“We’re excited to have the opportunity to show Bobwards.com what it has been missing; revenue from an escalation in the number of sales. Money that should have been going to company’s coffers was going to competitors instead due to the poor SEM management Bobwards.com had in place. The cost of opportunity lost.” 

Mr. Polanski concluded with; “We’ll do so in a holistic, incremental, and performance based manner. The means used will include but not be limited to the following: automated bidding tools based on sophisticated recursive modeling and predictive analytics, keyword data-mining, progressive keyword growth, automated referrer culling, on the fly multivariate testing and custom created crawlers. Bobwards.com should see about a 33% percent lift in revenue in the first 90 days along with a significant increase in conversions.”

Full Sail University turns to eBrand Interactive for the agency's proven ability to attract new students in volume while maintaining highest degree of quality.    

Los Angeles, CA-(eBizine)-8/9/2011-8:50 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, has successfully launched the first in a series of interactive marketing campaigns on behalf of Full Sail University, an Award-Winning School for Entertainment Media, offering degree programs both in the University's real world production studios and classrooms, as well as through their online learning environment.

“The eBrand Media Group is pleased to have been chosen to launch, manage, and scale this valuable student acquisition campaign for Full Sail University”, said, Joleene Gospodnetich, the company’s Chief Operations Officer. “eBrand will send Full Sail branded email to permission based email lists managed by eBrand on behalf of a number of leading ecommerce companies. With access to over 100,000,000 million fresh records eBrand is one of only a few companies capable of scaling campaigns above the six figure mark month after month while not only protecting but enhancing a client’s brand.”  

Ms. Gospodnetich concluded with, “We’re extremely comfortable managing this critical student acquisition campaign on a cost per lead basis because eBrand Interactive will be utilizing state of the art algorithms, historical performance data, and predictive modeling, among other tools, to ensure that we meet or beat mandates for our client and for the owners of the lists we manage." 

LifeShield picks the eBrand Media Group to deliver new customers with branded CAN-SPAM compliant email campaigns.  

Los Angeles, CA-(eBizine)-6/27/2011-8:50 AM – eBrand Media, Inc. (EBM), a leading provider of digital advertising and marketing solutions to emerging and established businesses announced today that its agency division, eBrand Interactive, will launch the first in a series of CAN-SPAM compliant email marketing campaigns on behalf of LifeShield, the leading provider of professionally monitored home security systems. 

"The eBrand Media Group is pleased to have been chosen to launch, manage, and scale this high value customer acquisition campaign for LifeShield", said company spokesperson, Joleene Gospodnetich. “eBrand will send branded LifeShield email creative to permission based email lists eBrand Interactive manages on behalf of a number of Tier 1 companies, she continued. "With access to over 100,000,000 million fresh records eBrand is one of only a few companies capable of scaling campaigns above the six figure mark month after month while not only protecting but enhancing a client’s brand."