By Tom Polanski as published in eBizine.

 

We have an increasing number of companies moving management of their online media campaigns to us because the agencies they trusted ultimately disappointed them. They saw that the powerful wizard was really a little man behind a curtain, blowing smoke, and describing the smoke in the most arcane terms imaginable. Too many marketing professionals are doing exactly what priests have been doing for millennia….they’re creating a language that only they understand. If the common business decision-maker wants to increase their company’s revenue or brand equity, they have to go through the marketing "priests" to find profits-heaven. These marketers speak a line of lingo only those that have dedicated their lives to understanding online marketing (like me) will understand. And too many of us bandy that language about like insecure college sophomores.